Amazon Backend Keywords Optimization
Owners of e-commerce businesses are aware of the importance of keywords for boosting visibility and earning revenue. The arithmetic that distinguishes between vendors who make conversions and those who don’t follow the same rules that apply to Google’s search engine and the Amazon A9 algorithm.
Relevance is more important than Amazon visibility, which is also important. In an effort to draw in as many customers as possible, inexperienced merchants make the error of cramming their product descriptions and names with the most competitive keywords. Buyers, however, are skeptical of keyword stuffing, which A9 openly disregards.
The alternative to keyword stuffing is to use Amazon backend keywords. They enable merchants to include all of their target customers without overcrowding their listing, maximizing their ACOS on Amazon while keeping the listing’s tone formal. In this article, we will discuss the value of Amazon backend keywords and how to leverage them to improve your platform relevancy.
What are Backend Keywords?
Backend keywords are typically search terms that are broadly linked to the product or product category but aren’t specialized enough to be included in the text. This is true for both Google and Amazon.
These might be comparable materials, colors, or sizes for certain products, for instance. Therefore, if the word “bamboo” appeared in the product’s list of backend keywords, a set of salad servers constructed of bamboo would also appear for the search result “Wooden Salad Servers”.
The likelihood that a client will buy that product when it is displayed to them increases with the number of pertinent backend search phrases that are selected. Conversely, fewer pertinent keywords may result in lower click-through and conversion rates.
Amazon backend keywords can be located in the product catalog in Vendor and Seller Central under “product details” and then “generic keyword.” Individual search phrases may not be separated by punctuation and may be put in lower case. A total of 249 bytes (characters) are allowed. Since special characters can count as more than one byte, it makes sense to utilize a character counter for the byte limit.