In this week’s Amazon updates, following are the recent updates which are helpful in Amazon selling.
Uncover product opportunities with the new Search by ASIN feature
With the “Search by ASIN” feature, you could search for a specific ASIN (Amazon Standard Identification Number) of a product that is doing exceptionally well in the market. Analyzing the top-selling products’ features, customer reviews, and pricing could help identify trends and gaps In the market that present new product opportunities.
By searching for competitors’ ASINS, you can gain valuable insights Into their product offerings, customer feedback, and market positioning. This analysis can highlight areas where you can differentiate and improve your product to address customer needs better.
Using the “Search by ASIN” feature, you can find products that are similar to your existing product line. By understanding the range of products available for a particular ASIN, you can identify opportunities for product variations, bundles, or complementary Items to enhance your product lineup.
You may uncover underserved niches with strong demand potential by searching for ASINS in specific categories or subcategories. These niches might have fewer competitors, making it easier to establish your brand and gain a competitive
The “Search by ASIN” feature can help you find best-selling products in various categories. Understanding the attributes that make these pros successful can guide your product development and marketing strategies.
Identifying Product Deficiencies:
Analyzing customer reviews for a given ASIN can reveal pain points and areas where customers feel current products are lacking. Addressing these issues through innovative solutions could lead to successful product opportunities.
Leveraging Customer Insights:
The “Search by ASIN” feature might enable you to ac customer insights for specific products. Understanding customers’ preferences, feedback, and complaints can help you design products that better meet their needs.
Keep in mind that the availability and capabilities of the “Search by ASIN” feature, which has been introduced since my last update, might be subject to change. I recommend visiting the official Amazon seller or developer resources for the latest information on features and tools available to support product research and development on their platform.
Provide consistent quantity information for your customers with size normalization
Size normalization İs a process used to standardize quality information across different products, making it easier for customers to compare and understand product sizes. This is particularly important for e-commerce platforms, retail stores, and any business dealing with diverse product offerings. Here are some steps to achieve consistent quantity information with size normalization:
Establish a Size Standard:
Define a standard that will be used across all your products. This could be a standard unit of measurement (e.g., Inches, centimeters, ounces, Iiters) or a specific reference point (e.g., standard size for clothing).
For products with varying units of measurement, convert them to the established size standard. Use conversion formulas or tools to ensure accuracy and consistency.
Provide Clear Labels:
Clearly label the size or quantity information on each product listing. Ensure that customers can easily identify the standardized sİze and unit of measurement.
Group Similar Products:
Group similar products based on their size or quantity. This can help customers compare options effectively. For example, create product categories like “Small,” Medium,” and “Large.”
Use Relative Comparisons:
Whenever possible, provide relative comparisons to give customers a better sense of size. For Instance, you can mention that product is “twice as large as the standard size” or “20% smaller than our regular offering.”
Incorporate visual references, such as Images or diagrams, to help customers visualize the product’s size. This can be especially useful for products that may be difficult to describe using measurements alone.
Create educational content on your website or packaging to explain the size normalization process to customers. Help them understand why it’s beneficial and how it simplifies their purchasing decisions.
Consistency Across Channels:
Ensure that size normalization is consistent across all sales channels, including online platforms, physical stores, and marketing materials. This avoids confusion and builds customer trust.
Provide excellent customer support to address any size-related queries or concerns. Having knowledgeable support staff can make a significant difference in customer satisfaction.
Feedback and Iteration:
Continuously gather customer feedback regarding the effectiveness of your size normalization efforts. Make iterative improvements based on their input.
By implementing size normalization, businesses can minimize confusion, improve customer experience, and build a strong reputation for providing accurate and consistent quality Information
USPS Ground Advantage is coming soon to Amazon Buy Shipping
The advantage is available on Amazon Buy Shipping. However, I can provide some general information about USPS Ground Advantage and how It might impact Amazon sellers if it becomes available.
USPS Ground Advantage is a service offered by the United States Postal Service (USPS) designed for commercial shippers, providing cost-effective ground shipping for packages weighing between 5 and 70 pounds. The service is aimed at businesses that ship large and heavy items at commercial rates.
IFUSPS Ground Advantage is integrated into Amazon Buy Shipping. it could offer Amazon sellers several potential benefits:
USPS Ground Advantage typically provides competitive rates for ground shipping compared to other carriers. Amazon sellers could potentially save money on shipping costs, especially for heavier packages.
Broader Shipping Optlons:
Introducing USPS Ground Advantage as an option on Amazon Buy Shipping would offer sellers more choices when selecting shipping services for their products. This could be particularly advantageous for sellers who ship a variety of products with different sizes and weight requirements.
Improved Shipping Speed:
USPS Ground Advantage might offer faster delivery times for certain destinations, allowing sellers to provide more expedited shipping options to Customers.
Integration and Convenience:
If USPS Ground Advantage is seamlessly integrated into Amazon’s shipping system, it could make the shipping process more convenient for sellers. They can manage their shipments, print labels, and track packages all within the Amazon seller interface.
Access to USPS Ground Advantage could potentially give sellers a competitive edge, especially if their products’ dimensions and weight align well with the service’s requirements. Offering competitive shipping options can attract more buyers.
However, it’s important to note that the availability of USPS Ground Advantage on Amazon
Buy Shipping and Its specific benefits would depend on Amazon’s partnership with USPS and any associated terms and conditions.
Follow our weekly blogs to gain edge on Amazon Selling