10 Amazon PPC Strategies: Top Ways to Boost Your Sales

Are you selling products on Amazon? 

If the answer is yes, then you might consider using an Amazon pay-per-click campaign.

It enables sellers to rank higher in searches leading to increased sales and profits.

A key way to boost your brand's online presence is to create a detailed Amazon PPC strategy.

In this blog, we will go through different steps that can help you stand out from the competition and gain success.

What is Amazon PPC?

It is the kind of marketing campaign where merchants give Amazon money when someone clicks on the ads that they have put up. 

Your advertisement can easily be displayed whenever a person looks for anything that relates to the item you are marketing hence it becomes easy for you to attract potential buyers.

There are three main categories;

• Sponsored Products: Such advertisements are very popular and appear in search results as well as on product pages.
• Sponsored Brands: Ads here include your brand logo, a customized headline plus other numerous products all meant to promote your specific brand.
• Sponsored Display: These advertisements help in targeting specific clients by showing your products on Amazon and other websites.

10 Most Effective Amazon PPC Strategies

So what makes a great strategy successful follow the steps below and find out.

1.Always Maintain a Proper Structure

All your advertisements should be based on one theme. 

This can be broken down into a few different ways:

1. Product Category
2. Brand
3. Top Selling Products

Failure to make a proper campaign structure may result in repeated ads from different advertisers and can cause more problems down the line.

Proper structuring will enhance campaign management as well as prevent any confusion.

2.Place Similar Products in the Same Ad Group

All products within this group should display themselves for the relevant keywords you have already established otherwise there will be no conversion at all. 

Let’s take an example imagine you had this ad group concerned with computer keyboards but then decided to include a screen among them.

Chances are high that the conversion will not occur because most people searching for keyboards do not want to buy any screens.

3.Try a Few Automated Features

Automated ad campaigns or manual ones can be set up on Amazon. 

Though manual ones give you the most campaign control there are some useful automated features. 

One of the most beneficial features of automation is keyword research.

When you run an automated campaign for a product group for several days you can figure out which search terms best suit your product and then input them in a manual campaign. 

It’s important to halt the automated campaign if your goal is just to avoid spending on advertisements. 

However, this does not mean you should not engage in manual keyword research since it is crucial to uncover some keywords missed by Amazon.

4.Make Sure you Target the Proper Keywords with Product Listings

Search engines want to provide the most relevant results it doesn’t matter if it is paid or organic traffic. 

This means Amazon will not display product ads if the user’s query does not correspond with them. 

So it is important to include keywords in your product listings whenever you can.

5.Be More Precise with Long Tail Keywords

More explanatory phrases such as long-tail keywords tend to be longer.This is a good thing because this way your product has a higher chance of appearing because others do not use them so often.

Also, buyers who perform detailed searches already have an idea what they want thus they are more likely to make purchases based on this.

Also, it should be noted that if the keywords do not match your product then it will not apply.

6.Use Keyword Match Types and Negative Keywords

Match types determine how closely product ads will match the selected keywords for an ad group. 

There are a total of three match types which include:

1. Broad: In this case the product ad will appear if all the words in a search query match the keywords in an ad group. 
2. Phrase: This type of ad appears in search queries with the keyword used as entered. 
3. Exact match: The advertisement will only appear if the search query matches the keyword provided exactly. 

Here, singular and plural forms count as matches.

Supporting match types are negative keywords. They are meant to keep those words out that you never want the ad to show on your products. 

7.Track and Manage expenses based on Performance.

In general, one ad group will contain many products that have similar keywords. 

After a while, you will notice some products perform better than others within an ad group. 

If you want to have maximum sales for your ad group as well as good return on your Amazon PPC campaign then get rid of the products that have been underperforming.

This will ensure that the impressions and clicks are directed to good-performing products which are likely to lead to good sales. 

8.Keep an Eye on your Competitors

By identifying the best keywords used by your rivals it can give your products new directions. 

After which they can be placed into your campaigns hoping that through this they may produce almost similar results. 

You may be wondering How can I accomplish this? 

You can do it manually or via online tools.

This can take a long time when done by hand without any help from software which means that the best thing would be usinweb-basedased tool instead. 

Among the tools that could help are Sonar and Keywords Everywhere which can assist in locating valuable keyword ideas. 

If you want to discover additional online tools just search for them on Google.

The purpose of these tools is to provide you with clear knowledge of what your competitors are using and help you save more time.

9.Increase Bidding on New Keywords

As long as you are putting new keywords into the existing Amazon PPC campaign you must bid up to 1 dollar but this figure can change depending on the market trends. 

Since a new keyword has no track record Amazon cannot decide which ads will be displayed. 

So you should give it a high bid so that it can get some impressions and clicks then after some time you could bring it down to have the best results.

10.Be Patient and Optimise for More Improvements

You won’t be able to see it all right away which is just the way things are. 

Do not worry. Have hope and observe any improvements before acting to change the strategy.

You may also empad-settingting options such as bid limits to avoid overspending while you await good results. 

Make sure you pay attention to your impressions and keyword bid prices as well since they are crucial in gaining success.

Conclusion

Remember that Amazon PPC success requires continuous campaign monitoring to ensure a smooth process.

Once you learn how to do it Amazon's PPC strategy will give you an advantage over other businesses competing all over the globe for the highest position. 

So you need to start using these tactics right away if you want to increase sales and stand out from the crowd.