2025 US Referral and Fulfillment by Amazon Fees

As we close out 2024 and head into 2025, Amazon has released the 2025 US referral and Fulfillment by Amazon (FBA) fees. Let's review what this means for sellers and how it compares to last year.

2025 Changes

No Fee Increases

Unlike in prior years, Amazon will not increase US referral and FBA fees in 2025. Yay for sellers who can now plan their budgets without worrying about rising costs.

Fee Decreases and New Benefits

• Lower Inbound Placement Service Fees: Starting January 15, 2025, Amazon will decrease the inbound placement service fee for large, bulky items by $0.58 per unit for minimal shipment splits.
• Fee Waivers for New Parent ASINs: From December 1, 2024, to March 31, 2025, new parent ASINs that qualify for the FBA New Selection Program will have their inbound placement service fees waived for up to 100 units per ASIN.
• New Seller Incentives: Amazon offers more fee discounts for new sellers and specific product categories to encourage growth.

Breakdown of Critical Fee Categories

2 oz or less

• 2024 non-peak fees (April 15, 2024 – Oct 14, 2024) = $3.06
• 2024 peak fees (Oct 15, 2024 – Jan 14, 2025) = $3.25
• 2025 fees (starting Jan 15, 2025) = $3.06
• No change in fees

6+ to 8 oz

• 2024 non-peak fees (April 15, 2024 – Oct 14, 2024) = $3.33
• 2024 peak fees (Oct 15, 2024 – Jan 14, 2025) = $3.53
• 2025 fees (starting January 15, 2025) = $3.33
• No change in fees

1+ to 1.25lb

• 2024 non-peak fees (April 15, 2024 – Oct 14, 2024) = $4.99
• 2024 peak fees (Oct 15, 2024 – Jan 14, 2025) = $5.29
• 2025 fees (starting Jan 15, 2025) = $4.99
• No change in fees

Bulky item discount: -$0.58 per unit

2024 Recap

In 2024, Amazon made changes to help sellers:

• Lower Fulfillment Fees for Low-Price Items: Amazon decreased fulfillment fees to support low-cost items so sellers could sell more.
• Lower Referral Fees for Low-Price Apparel: Amazon reduced referral fees for low-price clothing to boost sales in this category.
• Supply Chain Improvements: Amazon invested in regionalizing their inbound fulfillment network, placement, and forecasting to help sellers have better inventory and faster Prime shipping.

From Now On

Amazon knows the previous changes added seller complexity and required operational and packaging changes. In 2025, they want to simplify and stabilize the fee structure to reduce operational burden and cost

More Investments

Amazon continues to invest in innovations and efficiencies that have lowered its service costs despite inflation and rising expenses. They can keep or lower fees for sellers.

Conclusion

The 2025 changes are all about stability, simplicity, and seller growth. By keeping or lowering fees and offering new benefits, Amazon wants to make it easier for sellers to succeed on their platform. These changes are proof of Amazon's commitment to their seller partners and their success.

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