Amazon 5 New Generative AI Tools a Complete Guide

Artificial Intelligence is without a doubt one of the most advanced technologies of this generation. From the start Amazon has worked hard to introduce AI and machine learning to improve the customer experience.

It wants to make sure that with the help of this new technology, sellers can also benefit hugely.Generative AI represents the next phase it allows for creation in ways that have not been possible before.

Most Amazon sellers are small to medium companies. They handle supply chains, manage stock, forecast sales, and build brand awareness.

So, Amazon is using generative AI to improve its operations. This frees sellers to be creative and boosts sales and customer satisfaction.

Project Amelia More Customization and Freedom to Sellers

Today, Amazon released the first version of a generative AI assistant, Project Amelia, to a selected group of U.S. sellers. 

This AI tool offers coaching on Amazon. It knows the business tactics. It gives advice to help the seller succeed. 

It will soon find market opportunities and fix issues. Then it will create unique strategies to boost sales, manage stock and solve many problems. In some cases, it will even suggest actions for the seller to take. 

Sellers can also ask questions like. How is my business doing?

Then, Project Amelia will respond with a stream of real-time stats. It will include metrics on sales, activity, and trend comparisons. It will also provide other relevant help. 

It is always ready to answer strategy questions. It provides insights from a deep database to the seller. You can access it from every page on Seller Central.

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Expanding Generative AI Product Listings to help customers find Products Quickly.

In the year 2023 Amazon wanted to automate the creation and management of quality product listings from sellers.

With the help of generative AI, It aimed to reduce the time and effort needed by suppliers. 

Sellers must add a few lines of text, a relevant page from their brand's website, or a product image. The AI will then write an appealing product description to boost sales. 

Over 400K sellers worldwide have used the generative AI tools for product listing on Amazon.

In the new bulk listing workflow, sellers can upload a spreadsheet with minimal info. Amazon's generative AI will then create rich titles, bullet points, and descriptions for several listings at once. 

These features will let sellers quickly create and promote detailed product pages to customers.

A+ Content is now Effective and Connects with more Customers

Amazon brands can add personalized content to their product pages. This includes brand endorsed images and comparison charts of other products. 

This is A+ Content. It helps brands convey their unique story to their target audience. For sellers, A+ Content may increase sales by up to 20%. However, this type of content is historically linked to many activities. These include photo shoots, writing, designing, testing and revisions. 

Now, brands have evolved A+ Content by using generative AI. It updates product pages, creates engaging descriptions and makes realistic images of products in use.

Now, Amazon provides tools for sellers to engage with their customers. They can write a few words like high-quality leather or good for all occasions. 

A story is then built based on the product's unique features. To improve product display sellers can upload the product in the A+ content background.

New content creation tools allow even small businesses to create high-quality content. 

This content boosts sales and improves customer satisfaction. This generative AI tool is free and is accessible for brand owners in the USA whereas it will be launched in other countries within the year.

Tailoring New Product Offers and Listings to Attract More Clients

Amazon is trying to use a revolutionary approach with generative AI. It aims to improve the personalization of product recommendations, categories, and descriptions on its platform and app. 

As user shop, Amazon analyzes their preferences. The entire purchase journey includes custom recommendations on the homepage. 

These suggest categories and products. 

They also show better persuasive shopping experiences. They fit the customer with tailored product info. It is directly providing items like Gift boxes in time for Mother's Day and discounts based on user buying patterns. 

If a customer usually searches for gluten-free products, a product may be written to offer a gluten-free option in the description. 

This helps smartphone users because they have less screen space. It makes it easier for sellers to target their products to the right consumers.

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Making New Video Ads with AI Generator

If a picture is worth a thousand words then a video must be worth how many? Creating unique video advertisements can help attract more customers.

And that is why a new video creator is in every Amazon seller’s tool. 

It is another generative AI app. It lets sellers use ads to make creative videos in minutes for free. The video generator creates AI videos using a single product image. It shows a product and demonstrates its function. 

Now sellers can push the limits of their imagination. They can now provide shoppers with a more fun ad.

Conclude

All of these enhancements would be impossible without the generative AI infrastructure of Amazon Web Services. 

These new exciting tools are just the most recent examples of how by the advancement of generative AI, Amazon is changing almost every experience for both new and old sellers allowing them to do more

These tools are innovative and value-enhancing for sellers and the good news is more AI solutions will be created in the future to improve the shopping experience for customers.