Pros and Cons of Amazon Affiliate Program a complete guide

Just like its eCommerce business Amazon operates one of the largest affiliate programs in the world. It is the most reputable, trustworthy, beginner-friendly and powerful program. 

Compared to other affiliate options it has some great options but also some downsides.In some aspects Amazon wins the race but in others it loses. 

It is better not to start with this program without knowing what it comprises. So let's go through this blog and find out the pros and cons of Amazon affiliate program.

What is Amazon Affiliate Program?

It is a program where website owners or bloggers can generate links and whenever consumers click them and make purchases on Amazon they receive a commission.

To become a member is free and it is very convenient to work with. 

It assists people who buy things by directing them to a site that they trust to purchase the products you promote.

How does it all work?

Amazon associates create unique product links. They drive traffic to their website or social media pages using these links.

Hence making them depend on the customers who visit their sites. 

Here is how it all works:

• Individuals who own websites or write blogs can make their new accounts on the Amazon Affiliates Program.
• After creating new accounts each owner’s website will receive an Associate ID that is unique.
• After being approved owners will have access to the link creation tool for promoting their products in their Amazon portals.
• In addition to this, they go ahead and share those links through emails, social media or wherever possible.
• After the customer purchases any item through one of these given links the member earns some commission from Amazon.

Benefits of the Amazon Affiliate Program

Let’s highlight the advantages of this program first. 

Here are some reasons why you should join Amazon’s affiliate program.

Popular and Trusted Company

Amazon is a huge brand that is known for its popularity across the globe their affiliate program is the most famous choice online.Amazon's product variety, delivery network, and quality made it the leader in that business. 

For online money-making you require trust and Amazon ticks the option without any issues.Everyone recognizes this name and everyone doesn’t mind visiting it.

Promotion of the right things can result in high conversion rates.

Variety of Products

Through an advertisement, people enter Amazon looking for one item but eventually buy another thing. Probably this is why Amazon should be part of your diversified affiliate marketing strategy.

It’s always easy to find appropriate products in relation to any content you are writing on Amazon which is very convenient. You can also find gifts, accessories and hobby-related equipment among others. 

The selection is infinite.

More Benefits 

One can expand their revenue easily through Amazon’s affiliate program the rules of how to benefit have been availed by Amazon. 

Apart from the products you endorse, you may also earn from other items.

If a person uses your affiliate link and buys something other than what you referred, you will get a commission for that as well. 

You only need to direct buyers to Amazon.

Good Support

When you send a customer, Amazon assists them in finalizing the purchase. 

If customers don't buy anything else after leaving, Amazon emails them to remind them of their abandoned cart. This is to get them to return and complete their purchase.

Sometimes after shopping, Amazon does pitches adjacent products to clients for additional purchases.

Read More:What is Amazon Target Market: A Deep Dive

Secure and Dependable

Regarded for its unbreakable standards of safety and security, Amazon is one of the best websites.Many believe Amazon is a safe place to shop. They ensure your 100% privacy and keep your info secret. 

As an affiliate, you can be sure that you will not lose your hard-earned money here.Running thousands of affiliates is done online without ever knowing how many end up being unpaid sites at all.

World Famous Platform

We can’t assure anything about other affiliates but if you are selling Amazon’s product no doubt you will get sales. Part of your audience already knows Amazon and they will buy it when recommended by you.

Keep in mind that as a gigantic retailer, Amazon will not show items which do not have their share of the market. What you need to do is start with a niche which contains customers who can afford them and you need them.

The Art of Selling

If there was a competition for the best Sales then Amazon would probably be the toughest competitor to beat.From the purchase button to product images, customer reviews, and related products, everything boosts sales.

Beginning your affiliate program with the world’s most efficient shopping platform keeps you ahead. 

The Cons of Being an Amazon Affiliate

Always keep in mind that this legendary online firm like any other affiliate program has some shortcomings.

Low Commission Rates for Affiliates

Amazon offers an affiliate commission ranging from 1% up to 10% at most.While compared with other programs affiliates on Amazon earn the least per sale except in a few cases.

When it comes to a particular niche, individuals are inclined towards those who offer greater commissions. This is not what Amazon does when it pays its affiliates.

Nevertheless, this is true none of the other programs hold such strength as Amazon does.

Cookies only last for a short while (24 hours)

For people enrolled in the affiliate program amazon remembers cookies for 24 hours in total.

Compared to other affiliate companies this period is really small.

When your customers visit your links and add any item to the cart you have 90 days for commission purposes while if they miss adding to the cart you only get 24 hours.

Most other affiliate networks allow a minimum of 30 days of cookie time limit but Amazon does not seem to follow these rules.

They don’t like PayPal

Even though PayPal is famous and has ruled over online payment systems amazon still does not allow it as the payment method in any circumstances. 

This means people who use PayPal as their payment system can’t receive their payments from Amazon which is sad.

Whatever the reasons are, it affects marketers, especially those outside the U.S.

Company Ethics

For some people, promoting Amazon may feel uneasy due to its poor record of treating employees. 

Another issue is tax evasion. There are quite several ethical issues for Amazon, which can prevent you from joining their affiliate program.

But nowadays Amazon does not only sell its products.

You should consider your conscience when deciding whether to join Amazon or not.

Read More:How to See How Much You Have Spent on Amazon: Best Guide

Tips To Be A Successful Amazon Affiliate

When examining the pros and cons of the Amazon affiliate program it is also necessary to keep these vital points in mind: 

• Selecting the Ideal Market Segment: Concentrate on one area that goes hand in hand with what you write about as well as products in Amazon to generate traffic.
• Generate Top-notch Content: Write detailed product reviews, comparisons or guides which are useful and motivate people to click on affiliate links.
• Make use of Call to Action: Place CTAs such as “Check Price on Amazon” in specific places so that readers would be directed to a purchase.
• Harness Seasonal Trends: Sell these items during high shopping seasons such as Black Friday or holidays to enhance their sales.
• Monitor and Measure Performance: Regularly look at the reports of Amazon’s affiliate programs to find out what works and fine-tune your approach accordingly.

Conclusion

If you are new in affiliate marketing or want to generate revenue from some already existing traffic the Amazon Affiliate Program can be a good first step. 

But if you want higher commissions and more permanent stability instead then maybe trying other affiliate programs will be a good idea because they come with better commission rates and longer cookie durations.