when does peak season start at amazon

During the peak seasons of Amazon, there is a lot of demand for products and a huge traffic of customers trying to get their hands on what they desire.

This can be a challenge for sellers trying to manage to their absolute limit.

So in this guide, we will talk about when does the peak season starts at Amazon, what are its challenges and what considerations can you take to manage a good customer experience.

Things to know about Amazon Peak Season

This period starts from mid October and to early January when the new year starts.

The better prepared you are, the more successful your choices will be. This includes your number of stocks, your promo schedule and your fulfilment processes.

Below are the peak seasons on Amazon:

• Prime Day: Mid-October
• Halloween: October 31
• Black Friday: The day right after Thanksgiving
• Cyber Monday: The Monday after Black Friday
• Christmas Holiday and New Year Shopping: During all of December to early January

Challenges During the Amazon Peak Season

Stock management is tougher during peak season. Sellers now face high product demand and urgent delivery requests.

This results in slow delivery and a shortage of stocks because so many shipments are being carried out at the same time.

If the delivery cargo, whether by land or sea, is full, it can delay delivery and harm customer experience.

Stock Overflow

This happens when the demand for the product is low and sellers order more thinking it will sell more during the peak season. 

Amazon presents special features and tools to help the sellers to monitor their inventory. 

For example, alerts for the stock of the item might help them to know the stock is overflowing which can alert sellers to immediately take action.

Stock Shortage

A decline in stocks occurs when the supply of a certain product is greater than the demand for it. 

Resource limits can hurt Amazon's peak times. They raise sellers' costs as resources and warehouse space become limited.

Sellers can now use inventory management software. It tracks stock and monitors its availability.

Read More:Can seo boost amazon product page ranking

‍Important Preparations for Amazon Peak Season

Proactive planning is one of the main elements of a successful Amazon peak season. 

Here are some important measures that can be taken to ensure that your business will be prepared to handle the increase in demand:

Inventory Management

Analyzing the Demands:

‍ Use your sales data and the expected supply of items to be sold this season. You must decide, based on the data, if ordering bales of stock would be profitable. It could lead to lower profits. 

Therefore, you need to trade off the cost of stockouts versus frustrated customers and lower sales.

Amp Up Inventory Levels:

Increase the size of your inventory if you think more items will be sold to keep up with customer demand.Keep track of the items which are selling fast and which are not that will give you a good picture of what items you need to order more.

Contact Suppliers:

‍In case your one supplier has run out of products. You can contact other suppliers which still have the items you need.

This way you can keep your inventory full according to customer demand.

‍Optimizing Your Product Listing

Optimizing your product listing by Write short, informative product titles that include all the prime words. This creates a situation where the brand is known and trust is built. 

Not only does it attract customer attention but it also helps in building a strong long-term relationship with the client.

High-Quality Images:

Please get professional product photos from various angles. Then, retake the picture with clear details. Make sure your photos are of high quality so that customers can take a clear look and what you are selling.

Competitive Pricing:

Researching your competition is very central which gives a heads up in the business. Mark down your items similarly to the other businesses to initiate growth in your sales as well as earn profits.

‍Choosing the Best Customer Service Methods

The method of fulfilment that you decide on has a massive effect on your ability to connect with the customer and your earnings.

Here's a complete solution to the two major options:

• Fulfilment by Amazon: Amazon will manage all aspects of your purchase orders. This includes storage, packaging, and shipping for your products. 
• Fulfilment by Merchant: You are involved in all the ordering processes of your stored goods from storage and shipping to be done. 

This option gives more control over the operation however it will require lots of logistical support and knowledge.The best choice should be established according to your business plan, money at hand and resource limitations. 

Carefully analyze the good and the bad of each option to the method that most closely matches your needs.

Making Good Advertisements and Deals

Sponsored Products Ads:

‍Amazon Sponsored Products target likely buyers on other websites. Their ads attract customers with their creative words and features of the product which brings in a high traffic to the seller.

Lightning Deals and Coupons:

One of the most effective ways is to give huge discounts and deals which tempts many customers to buy the product. You can use the coupon system and deals to introduce your product to new customers. 

‍Important Tips to Master During Amazon Peak Seasons

By mastering these tips you can increase your chances of being more successful than your competition.

Customer Service and Communication

Short Answer Time:

Be very quick and smart in your customer support.The peak seasons of the year could make the buyers anxious so you need to have good customer service and clear their queries quickly.

Quickly answering their queries will build trust. It will almost fully satisfy the client and lead to a product purchase.

Easy Trackable Orders:

Providing a tracking page and confirming your customer’s preferred date for delivery.

Proactive Communication:

Update them on the new products via social media or emails to attract more customers.

‍Shipping and Fulfillment Efficiency

Double check the Shipping Rates:

‍During peak season, verify your shipping rates. They should be accurate and low-cost. With that, you can have best-selling products and thus outrank your competitors.

Provide Fast Track and Delivery Options:

It would be wise to offer fast delivery to customers who need their orders immediately. This is beneficial both to those who are last-minute buyers and to those who are looking for products that will come within the guaranteed dates. 

Keep Checking The Inventory All The Time:

Decide to check your inventory levels daily to discover any stockouts.When this happens you can take the required measures like making the shipments from suppliers to refill your orders.

‍Monitor Your Performance

Keep monitoring your performance and gather more customer feedback.

The data in this case is quite valuable since it gives you a clue about your work and at the same time gives you an idea of what you should do to fix any mistakes.

Innovation and Improvement:

Waste no time on that use the data to discover more ways to improve your performance and stay ahead of everyone.Experiment with different ways on how you can deliver the best customer experience even under pressure.

Adjust and Refine:

Be ready to change your plans by the quick results of the customer feedback and your sales figures. 

Be brave and adopt the creative principle to make the necessary adjustments.