Maximizing Sales in Black Friday & Cyber Monday
The largest shopping days in the US are Black Friday and Cyber Monday, when millions of consumers browse the internet in search of sizzling, one-day discounts and sellers are looking to increase their sales. Every retailer, whether online or offline, will undoubtedly participate in some of the biggest bargains of the whole year. In fact, Cyber Monday of last year is remembered as the largest day in American internet shopping history.
However, it was news a year ago, right? The holiday shopping season for this year is almost approaching, so retailers need to start getting excited. According to analysts, this year is expected to surpass last year’s results thanks to millions of more purchases on Black Friday and Cyber Monday.
Online retailers must take the required actions to make sure they are ready for the impending shopping bonanza as the two highest grossing holiday periods are quickly approaching. If your site doesn’t succeed, a ton of competing online shops will attract customers looking for the greatest offer.
Why are Black Friday and Cyber Monday Important?
You could be asking, why should I worry about that weekend’s magnitude? No need to fret, fellow trader; here is the solution: Black Friday in 2020 was the second-biggest shopping day in American history. $9.0 billion was a new high for consumer expenditure, up 21.6 percent from the previous year. If we solely take Shopify’s online businesses into account, BFCM sales were $5.1 billion, up 76% from 2020.
The five tactics we’ll discuss in this blog may be used all year long to increase engagement, conversion, and sales on your online business on Black Friday and Cyber Monday.
Top Black Friday and Cyber Monday Strategies and Sales in 2022:
Both customers and rivals are focused on the Black Friday and Cyber Monday sales in 2022. Plan carefully for the greatest shopping event of the year since the expectations are too high this year. Increase your focus on marketing because it’s a terrific approach to connect with potential customers.
Here are some suggestions and methods to boost sales on Black Friday and Cyber Monday in 2022:
1: Offer Special Savings on Black Friday and Cyber Monday:
The US is flooded with discounts and offers throughout the Thanksgiving holiday. You must be cautious and inventive while arranging your discount if you want to outperform your rivals and generate more revenue. It’s not the only strategy to draw clients to slash the price in half.
They might receive a discount voucher to use on future purchases, or you can provide a less well-liked product absolutely free.
Your sales will suffer greatly if you don’t follow this advice, so put it at the top of your checklist. The largest shopping days of the year are Black Friday and Cyber Monday because they provide the best deals. Don’t let your guests down by not providing what customers have come to expect.
Offering competitive discounts is a key strategy to ensure sales, regardless of whether your sale is a store-wide blowout or a ruse to boost a “perceived” discount. We are discussing the busiest shopping days of the year, after all. Give your clients a reason to use your business instead of a rival’s!
2: Utilize and Boost Your Marketing Strategy:
Given that email users often check their inbox numerous times each day at home, school, work, while standing in line, and virtually everywhere else, email is perhaps the best way to contact customers. In actuality, about one-third of the world’s population—or 2.5 billion people—use email regularly.
Decide wisely to promote this mass channel with a news flash that showcases your Black Friday and Cyber Monday discounts. Explaining why your deals are not to be missed in your advertising is a good way to promote your sale.
Additionally, by sending out follow-up emails, you may raise your chances of getting repeat clients the same day. Perhaps you’d want to provide clients who have already made an order on Black Friday with an even better, crazier deal? You decide, but use your imagination! You may boost your sales in novel ways by sending out enticing follow-up emails.
3: Launch a PPC Marketing Campaign:
Although PPC is expensive, it’s a terrific marketing strategy to make your offers and bargains more visible. Launch PPC advertising efforts prior to Black Friday and Cyber Monday.
Before launching a PPC marketing campaign, there are numerous factors you should consider. The wrong advertisement and the incorrect bid might destroy your day. As a result, you must plan your Black Friday PPC advertising carefully.
You might need to place a little more of an aggressive bid for your chosen keywords because of how popular the shopping event is. For those who are familiar with Google Ads, PPC is a fantastic marketing tactic. If you’ve never used it or are unfamiliar with it, you should get professional assistance before utilizing it during the Black Friday deals.
4: Promote with Social Media:
Facebook, Twitter, Instagram, and other social media platforms are used by billions of people. Additionally, more than 50% of these individuals log into their accounts daily! That’s true, social media is a part of daily life today and for the foreseeable future, whether you like it or not. People all across the world just cannot survive without it!
Social media is fortunately an incredibly effective marketing medium for businesses. Promote your forthcoming Black Friday and Cyber Monday bargains far in advance on a variety of social media sites. Not only will it delight your clients, but it will also provide free publicity! Do you have a killer deal planned? Twitter about it! Your clients will undoubtedly share your news with a huge audience on Twitter!
Utilize their favorite medium while promoting to suit your customers’ lifestyles. When you can advertise on Facebook, the largest social media platform in the world, why need commercials? In a similar vein, you may submit your discounts to blogs that promote Black Friday sales.
5: Offer Free Shipping:
Both the number of online consumers and the amount of money they are ready to spend rise as a result of Black Friday and Cyber Monday. It’s only natural to want to take advantage of all the too-good-to-be-true offers when you come across them!
Having said that, customers won’t spend more at your business if they have to pay a high delivery cost as well. Instead of visiting a physical store, where they would receive immediate pleasure and pay no shipping fees, free delivery encourages customers to spend more at your online business.
With a straightforward strategy that is proven to encourage favorable reviews and greater sales, demonstrate your kindness and respect for your customers.
6: Keep a Check on Your Competitors:
You must be aware of what your rivals are doing to draw clients on Black Friday if you want to stay one step ahead of them. If you are familiar with all of your rivals, that’s excellent, but if not, do some research right away and make a list. Visit the website of your rival and keep up with their social media posts.
Look into the message they are attempting to deliver and the inventive tactics they are employing to increase interaction. Make sure you’re subscribed to their email if you want to learn about all of their prior holiday sales in 2022.
7: Look into Previous Years Data:
For the Black Friday and Cyber Monday sales in 2022, you wouldn’t want to make the same mistakes as in 2018. So, take a look back; the sales figures from the prior year contain a plethora of useful information. If you have consolidated reports, carefully examine them to identify your top-selling items and learn more about the demands of your customers.
See which items the clients prefer more to determine which you should package. Analyze the promotional content that attracts visitors. Evaluate consumer behavior and learn about their purchasing habits
Start using reporting tools immediately if you haven’t already so that you won’t run into the same problems when preparing for Black Friday and Cyber Monday sales in 2022.