How We 2x Strapsicle’s Amazon Sales in Three Months with Extraordinary PPC Activities
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2
Total Amazon Sales
26.98
ACOS Maintained
13
PPC Sales increased
Introduction
Strapsicle is an e-commerce brand specializing in premium watch straps and accessories. Their product line boasts a wide range of high-quality, stylish, and customizable watch bands for various watch brands and models. Strapsicle takes pride in offering a diverse selection that appeals to both fashion-conscious consumers and watch enthusiasts. Despite their outstanding product quality and a well-designed website (https://www.strapsicle.com/), Strapsicle was facing challenges in boosting sales and visibility on the Amazon platform.
49
SKUs
3
Products
The Need
Challenges:
1. Limited Visibility on Amazon: Strapsicle’s products were struggling to gain visibility in the highly competitive Amazon marketplace. This resulted in low organic traffic and a lack of sales.
2. Underperforming PPC Campaigns: The brand had existing Pay-Per-Click (PPC) campaigns on Amazon, but they were not yielding the desired results. High Advertising Cost of Sales (ACoS) and low conversion rates were persistent issues.
3. Lack of Strategic Approach: Strapsicle recognized the need for a more strategic and data-driven approach to their Amazon advertising efforts.
PPC Strategies
We restructured and optimized Strapsicle’s existing PPC campaigns, focusing on high-converting keywords and ad placements. This involved adjusting bid strategies and creating compelling ad copies.
Creatives
We optimized Strapsicle’s product listings on Amazon, ensuring they were both informative and visually appealing. This contributed to improved organic rankings and click-through rates.
In-Depth Keyword Research
We conducted extensive keyword research to identify high-relevance keywords for Strapsicle’s products. This allowed us to optimize product listings for better organic ranking.
The Solution
Extraordinary PPC Activities:
To address Strapsicle’s challenges and significantly boost their Amazon sales, our team implemented an extraordinary PPC strategy within a two-month timeframe.
1. In-Depth Keyword Research:
We conducted extensive keyword research to identify high-relevance keywords for Strapsicle’s products. This allowed us to optimize product listings for better organic ranking and target the right audience with PPC campaigns.
2. Refined Ad Campaigns:
We restructured and optimized Strapsicle’s existing PPC campaigns, focusing on high-converting keywords and ad placements. This involved adjusting bid strategies and creating compelling ad copies.
3. Negative Keyword Optimization:
We continually refined and expanded the list of negative keywords to prevent ad spend on irrelevant clicks, reducing ACoS and maximizing ROI.
4. Performance Monitoring and Optimization:
Our team closely monitored campaign performance, making real-time adjustments to maximize efficiency. This included bid adjustments, ad scheduling, and budget allocation.
5. Enhanced Product Listings:
We optimized Strapsicle’s product listings on Amazon, ensuring they were both informative and visually appealing. This contributed to improved organic rankings and click-through rates.
Results:
Within two months of implementing these extraordinary PPC activities, Strapsicle achieved remarkable results:
- 2x Increase in Sales: Strapsicle’s Amazon sales doubled, exceeding their initial goals.
- Improved ACoS: Our strategic PPC approach reduced the Advertising Cost of Sales, ensuring a more cost-effective advertising spend.
- Higher Visibility: Strapsicle’s products started appearing in top search results, increasing their visibility among potential customers.
In conclusion, our tailored PPC strategy and data-driven approach not only helped Strapsicle overcome their sales challenges on Amazon but also positioned them for sustained growth in the highly competitive e-commerce landscape. By focusing on strategic optimization and continuous monitoring, we were able to deliver extraordinary results within a short timeframe.
144,516
Revenue Generated
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